Greetings from COEP’s Bhau Institute of Innovation, Entrepreneurship, and Leadership!

Decoding the B2B Buyer Mindset

What really drives a B2B buyer to say “yes”?

The answer isn’t always logic. It’s psychology.

Join us for an insightful session on Decoding the B2B Buyer Mindset, where you’ll discover how behavioural science influences buying decisions—and how you can use these insights to build trust, strengthen client relationships, and improve your sales conversations.

Grounded in Nobel Prize-winning research and decades of real-world B2B experience, this session will equip founders, entrepreneurs, and business professionals with practical strategies to better understand their customers and influence decision-making.

• Date: Thursday, 7th August 2026
• Time: 4:00 PM – 5:30 PM
• Venue: COEP’s Bhau Institute of Innovation, Entrepreneurship and Leadership, Shivajinagar, Pune

Whether you’re pitching to customers, investors, or partners, understanding how people make decisions can become your biggest competitive advantage.

• Registration Link: Register Now
  
• Limited Seats Available – Register Early!